Why Google Hides Some Reviews and How to Increase Visibility

Why Google Hides Some Reviews and How to Increase Visibility

At Ultimate Web Designs, we are proud of the 70+ reviews from our clients. However, only 51 are currently visible on our Google profile. This is due to Google’s algorithms, which filter reviews to maintain the platform’s integrity. Understanding how Google handles reviews can help you maximise visibility for client feedback.

1. Encourage Specific and Authentic Feedback

Google filters out spam or promotional content. To increase the chances of a review being published:

  • Ask clients to write detailed and genuine feedback about their experience.

  • Encourage them to highlight specific aspects such as customer support, timeliness, or the quality of work.

2. Ask Clients to Use Their Regular Google Accounts

Reviews from new or suspicious accounts may be flagged. Recommend clients:

  • Use accounts they actively engage with on Google, such as Gmail or YouTube.

  • Complete their Google profile to increase authenticity.

3. Avoid Keyword Stuffing or Overly Promotional Language

Overuse of keywords or promotional phrasing can trigger Google filters. Clients should:

  • Keep reviews natural and conversational.

  • Focus on their experience rather than inserting business-related keywords excessively.

4. Spread Out Review Submissions

Google favours reviews submitted gradually over time. Suggest clients:

  • Submit reviews over days or weeks instead of all at once.

  • Maintain a consistent and natural flow of feedback.

5. Follow Google’s Content Guidelines

Reviews that violate Google’s policies will be hidden. Clients should:

  • Avoid inappropriate language, offensive content, or hate speech.

  • Ensure reviews comply with Google’s content rules.

What To Do if a Review Doesn’t Show Up

Sometimes reviews are delayed due to verification:

  • Google may take a few days to process reviews.

  • If a review still isn’t visible, clients can make slight edits or resubmit it.

Ensuring client reviews are visible not only enhances credibility but also supports your business reputation and SEO.

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Call: 021791234

Email: info@ultimatewebdesigns.co.nz

Website: Ultimate Web Designs

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