When it comes to e-commerce marketing, driving traffic is only part of the equation. The real success comes from turning every advertising dollar into measurable, profitable returns.

At Ultimate Web Designs, we recently achieved an impressive 1,270% Return on Ad Spend (ROAS) for an e-commerce client—in just one week—using our proven Google Shopping Campaign strategies.

Here’s exactly how we did it, and how we can help your store achieve similar (or even better) results.

What Is ROAS and Why It Matters for Your E-Commerce Store

ROAS (Return on Ad Spend) shows how much revenue your ads generate for every dollar spent. For online stores running Google Shopping campaigns, it’s one of the most important performance metrics.

Example:
If you spend $1,000 on ads and earn $12,700 in sales, your ROAS is 1,270%.

High ROAS = profitable campaigns + efficient marketing budget.

How We Achieved a 1,270% ROAS in 7 Days

1. Targeted Campaign Structure

We strategically segmented the product feed based on:

• Profit margins

• Historical performance

• Seasonal demand

• Product competitiveness

This ensured each group received the most cost-effective bidding strategy.

2. Keyword & Search Query Optimisation

We used:

• High-intent keywords

• Strategic negative keywords

• Long-tail phrases with proven buyer intent

This helped attract qualified traffic ready to convert.

3. High-Quality Ad Creatives

We developed visually strong product images and optimised titles/descriptions aligned with Google Shopping best practices.
The result? Higher CTR and better quality traffic.

4. Smart Bidding Strategies

By leveraging Maximise Conversion Value and Target ROAS, we allowed Google’s AI to:

• Prioritise profitable audiences

• Adjust bids in real time

• Optimise conversions during peak hours

5. Daily Data-Driven Optimisation

Every day we analysed:

• Search terms

• Product performance

• Bidding behaviour

• ROAS fluctuations

This allowed us to make micro-adjustments that kept costs low and sales high.

What This Means for Your Business

These results aren’t luck—they’re replicable with the right strategy.

Whether you’re:

• A small boutique store,

• A mid-sized e-commerce brand, or

• A large retailer,

our Google Shopping frameworks can help you:

• Increase conversions

• Lower ad waste

• Boost profitability

• Scale your store faster

Why E-Commerce Stores Choose Ultimate Web Designs

Proven Results – We consistently deliver high ROAS campaigns
Custom Strategies – No templates, no guesswork
Transparent Reporting – Know exactly where your money goes
Full-Service Support – Google Ads, SEO, Website Optimisation & more

We tailor our strategies to match your brand, industry, and revenue goals.

Ready to Boost Your E-Commerce Sales?

You’ve seen the results—now it’s your turn.

Call: 021791234

Email: info@ultimatewebdesigns.co.nz

Website: Ultimate Web Designs

Request a quote or browse our portfolio on our website.